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By: Adam Needles

Thanks everyone for the great feedback. @ Bill – I agree that deep insight into the buyer and buying journey is the key to successful demand generation programs. Ironically, I’ve just spent the...

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By: Adam Needles

Thanks everyone for the great feedback. @ Bill – I agree that deep insight into the buyer and buying journey is the key to successful demand generation programs. Ironically, I’ve just spent the...

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By: Adam Needles

Also wanted to add that there’s a great, paralell dialogue on this post on the FOCUS site. Link is here:...

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By: Adam Needles

Also wanted to add that there’s a great, paralell dialogue on this post on the FOCUS site. Link is here:...

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By: Steven Woods

Adam, great to see you fully in the saddle at Left Brain. You’re tackling a tough issue, and have done a great job of it. You’re right that the definition (and reality) will likely be in flux until the...

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By: Marino Fadda

Adam, I’ve always thought that: Demand generation = Lead generation (acquisition lead) + Lead management (lead scoring + lead nurturing). Is it a wrong interpretation? Or an incomplete interpretation?...

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By: Michael Brenner

Hi Adam, I loved your article so much I am posting a link to it and my focus.com response on my blog this week. Look for it tomorrow am. Congrats on the new position and so happy to have made the...

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By: Revising Our Demand Generation Definition as B2B Marketers (LBM) «...

[...] why there is so much disconnect around the current definition and scope of demand generation in my first post on the new Left Brain Marketing DemandGen (r)Evolution blog. Source: [...]

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By: Pardot’s ‘Elevate’ User Conference: ‘Enterprise Grade’ Demand Generation...

[...] > The architecture of modern demand generation is defined by a new style of buyer-driven, one-to-one marketing.  What is really the major evolution occurring right now in demand generation?...

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By: Eloqua Shifts the Demand Generation Conversation from Marketing Activity...

[...] in driving the dialogue and helping to (re-)educate the marketplace.  It’s a great evolution for the demand generation dialogue and a strong new mandate for the developmental direction of...

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By: 1 of 2: Elements of a Modern Demand Generation Plan … Overview +...

[...] generation remains a tactical, not strategic, consideration inside far too many companies, and why many have a narrow scope of what demand generation entails.  Yet even if you understand that...

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By: 1 of 2: Elements of a Modern Demand Generation Plan … Overview +...

[...] generation remains a tactical, not strategic, consideration inside far too many companies, and why many have a narrow scope of what demand generation entails.  Yet even if you understand that...

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By: Do We Need To Get Out Of Our Prospects Way? « Moments In Marketing

[...] was recently reading Adam Needles’ blog titled, Revising Our Demand Generation As B2B Marketers.  When discussing what successful demand requires he mentions “Nurturing the relationship [...]

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